creative advertising from tokyo

This is an advertising method I came across that is from Tokyo, Japan.  If you can't tell from the picture, the clothing store has put clothes up on the mirror so that a shopper can simply walk up and get an idea for how the clothes would look on them. 
I have never seen this done before and I thought it was very clever.  As someone who shops a bit, I can attest to the fact that sometimes people are hesitant to spend time in a store because they are unsure how anything will look on them, and don't want to waste time and energy trying things on if they aren't sure they'll look good.
I could definitely see myself using this feature at stores if they utilized it...it would let me know if I liked the outfits enough to try them on.  Mannequins are generally what are used to showcase what an outfit will look like...they are the "dominant code."  However I think this method might has that method beat.  Not only can a shopper see what the outfit would look like, but he/she could see what it would look like on them.  This could possibly be an emerging code in shopping display and advertisement.  I hope to see this kind of clever and functional advertising in the United States soon.  I think it would make shopping more fun and enjoyable than I already find it.