I dislike this entire advertisement campaign. It is this sort of crass, annoying advertising that gives the entire industry a bad name, in my opinion. Tricking consumers into remembering your product through sheer irritation is not a desirable approach to marketing. My favorite commercials are the ones that I actually turn up the volume on because I think they are funny or clever. I change the channel when a Bob Rohrman commercial comes on. I can't stand them. They are the "Mr. Whipple" ads of my generation, and I wish they would just stop airing.
This is interesting, Katie. They truly are the 'Mr. Whipple'. The question is, what makes this guy believe he is already that big a brand to begin caricaturing himself? Hmm.. I've heard all the radio ads, and despite some anticipated trepidation from you, I'll risk saying that they seem to be more complex than this piece of art. What do you think?
ReplyDeleteI think he's just a corny old man who thinks that because he has money he has the right to make terrible commercials and subject us all to them. He feels he's a big enough brand to caricature himself because around here (Indiana, Illinois), he pretty much has a monopoly in car dealerships.
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