Friday, September 3, 2010

Michael Kors Print Ad for Nordstroms

What I love about fashion ads is that they tell a story, as most good advertising does.  I like trying to get to know the woman in the picture, and trying to find out if there's anything of myself in her that I can identify with.  A good fashion ad balances whimsy with reality.  When I look at a fashion ad, I want to be taken to a place that is more glamorous than my everyday life, but not so glamorous that when I look at it, roll my eyes and say "Oh yeah right."  I think this Michael Kors ad is a great balance.  This woman is traveling.  She looks like she's getting off of a private jet.  So I don't have a private jet...but hey, I travel.  I could be like her.  She's comfortable but sophisticated.  I could update my travel gear of sweatpants and a grubby t-shirt to some skinny jeans and a cardigan if I wanted!  This ad makes me think, I may not ever be a rich supermodel, but I can travel in style...maybe even in some clothes designed by Michael Kors.  It's unobtrusive, not too whimsical, it's classic and effortless.  It has all the makings of what to me, makes a great fashion print ad.

No comments:

Post a Comment