I really enjoy ads that take something ordinary and position it in a way that is unique and interesting. This ad for personalized M&M's does just that. There's subtle symbolism in the ad as well as a clever visual image. You can send a message literally using a keyboard, and now you can send a message just as literally with M&M's. It's not particularly deep symbolism, but it's still there. The ad doesn't necessarily make me want to buy personalized M&M's, but I think it's clever. So in some regards this isn't a particularly effective ad because it doesn't make me want to buy the product. I like it when ads are sort of unexpected, and I think this ad is unexpected in a great way.
Katie, I love the point you make where you say that this ad doesn't make you want to buy them, but you think that its a smart idea. Great point. Somewhere in your head, you've categorized M&M as a brand as 'smart' and favorable. So, you tend to become more favorably disposed. Good analysis! I really like this ad too! Elegant metaphor, isn't it?
ReplyDeleteYes! Elegant is a perfect way to describe it...it's so simple but that's kind of what makes it so great.
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